Wednesday, May 27, 2009

New Purex® Complete 3-in-1™ Laundry Sheets Simplifies Laundry

Say goodbye to measuring, mixing and mess in a single step with the newly available Purex® Complete 3-in-1™ laundry sheets. Purex® Complete 3-in-1™ laundry sheets are thin, lightweight and sturdy, and formulated with the perfect amount of detergent, softening and anti-static ingredients for a single load of wash.

Just toss a laundry sheet into your washing machine along with your laundry, and the detergent portion releases during the wash cycle. When the wash cycle is complete, simply transfer the laundry sheet to the dryer with your laundry. The heat of the dryer activates the softening and anti-static ingredients, leaving laundry clean, soft and freshly scented.

"Consumers want multiple benefits – laundry that is clean, fresh and soft – but they don’t want to deal with hassles of the entire laundry process, "explains Stephen Koven, Purex® brand manager. "Purex® Complete 3-in-1™ laundry sheets simplify the process by cleaning in the wash and softening and removing static in the dryer."

No more spills, heavy jugs and clutter in the laundry room. Purex® Complete 3-in-1™ laundry sheets are available in three fresh scents – Spring Oasis™, Tropical Escape™ and Pure & Clean. Suggested pricing for a 20-sheet starter kit, which includes a convenient dispenser, and a 24-sheet refill pouch is $6.49.

I received a sample of these sheets and I really do like them. They smell great, no mess, and you don't have to worry about missing the fabric softener in the rinse. I'm not sure I'd use them every day because I'm a discount laundry detergent person and buy only when it's on sale so these are a little pricey for me and I don't like creating the extra sheets in the landfills. However, I do plan to get more for vacation this summer though because they are so easy to pack with no worry of leaking bottles, take up less room in your bags, are light, and very easy to use.

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About Purex
In North America, Henkel markets a wide range of well-known consumer and industrial brands, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful.