Ronald McDonald House: The Real Heroes of the Super Bowl

This ad was aired by Ronald McDonald House Charities (RMHC) last weekend during the Super Bowl. While many company's Super Bowl ads were aimed at hocking their wares to the millions of viewer or being the buzz the next day at the water cooler, McDonald’s saw this as an opportunity to donate their ad space to help raise awareness for Ronald McDonald House Charities (RMHC) and the wonderful things they do to make a difference in the lives of families with ill children.

This is just one more example of how McDonald’s has maintained its commitment to RMHC for the past 35 years. Through its in-restaurant canisters and global fundraisers, McDonald's helps raise millions of dollars each year. They are truly an example that if we come together and donate our resources – one penny at a time – we can make a big impact on those in need.

[Learn more about RMHC and how you can help.]