Wednesday, February 18, 2009

Love. Hugs. Peace.™ for a Better World

Love. Hugs. Peace.™ is a global giving movement being launched by Build-A-Bear Workshop®. It is designed to empower the world's youth to make the world a better place.

Kids can join the movement at and make a love, hugs or peace pledge to show how they will do their part. The movement and the pledges are growing daily as word spreads to children from around the world who understand that no matter how young or old they are, they can help make a difference one hug at a time.

A special song, “Let’s Talk About Love,” was created to bring the Love. Hugs. Peace. movement to life and empower kids to spread the message of sharing and love. The song was written especially for Build-A-Bear Workshop by award winning music producer, song writer, and CEO/CCO of DMI Music & Media Solutions, Tena Clark.

David Archuleta of American Idol fame is the first artist to join the movement. His version of the song is available from February 14, 2009 through March 4, 2009. During this time, those making a donation will receive the song download as a thank you for their $1 donation to Save the Children made either online at or at any of the participating Build-A-Bear Workshop stores. Archuleta fans will also be able to purchase a tee featuring his photo for their furry friend available in stores and online.

During the same time, Build-A-Bear Workshop will match each donation up to $50,000.

Archuleta is just the first of what is to be an all star line up of singers who will lend their vocal talents to sing, “Let’s Talk About Love.” Additional artists are set to jump on board to record the song with their own unique sounds and styles throughout the year.

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