Tuesday, November 11, 2008

One Minute to Move It at McDonald's

All right let us start with a confession: my kids eat at McDonald's way too much. Now that we have that out of the way we can get down to business. I wanted to let you know about a new program from McDonald's called One Minute to Move It. It is designed to encourage kids to see what a difference a minute can make.

One Minute to Move It recently launched in conjunction with the new “Madagascar: Escape 2 Africa” Happy Meal. Featuring the popular movie characters, the new Happy Meal toys are motion-activated and require kids to ‘move’ the toys in order to set the toys in action. The fun, energetic characters from the movie help children create a minute of joyful self expression.

According to a program spokesperson, "It is less about the minute and more about the idea that in every hour there is a minute that we can make even more meaningful. Whether skipping, dancing, coloring or singing, one minute can inspire activity for thousands more minutes to come."

The program continues online at http://www.happymeal.com/. Here kids and families can find suggestions for online and offline activities, track their “minutes moved”, as well as view an inspirational video featuring Olympian Shawn Johnson.

World Children’s Day at McDonald’s
Another important note is that this week marks the launch of World Children’s Day at McDonald’s. This is the company’s largest annual fundraiser for Ronald McDonald House Charities (RMHC) and other children’s causes. Working with The Leukemia & Lymphoma Society a great deal, I've seen the tremendous positive impact that Ronald McDonald House Charities has on families battling serious illnesses. For many it becomes their home (and family) away from home.

During November McDonald’s restaurants contribute a portion of select product sales and others offer a $1 Give A Hand for Ronald McDonald House Charities paper hand for customers to display their commitment to helping children around the world.

For more information, visit www.rmhc.org/worldchildrensday.