ToysRUs Introduces Line of Eco Friendly Toys

Toys"R"Us today announced the launch of a line of environmentally friendly toys that will be marketed with the Toys"R"Us name.

The first toys in the collection: Natural Wooden Toys, Natural Cotton plush animals and Organic Cotton Dolls, are scheduled to be available at Toys"R"Us stores nationwide and online by Earth Day, April 22. They plan to introduct additional items to the line later in 2008.

"We know that kids are becoming more environmentally conscious and are curious about how they can do their part to help protect the planet," said Karen Dodge, Chief Merchandising Officer, Toys"R"Us, U.S. "Going green is more than just a trend. It's becoming a lifestyle. This is just our firststep in offering our customers the best selection of eco-friendly andorganic products in all of our Toys"R"Us stores nationwide."

The line is crafted from natural materials, and is packaged from no less than 70% recycled material.

[Visit ToysRUs.com.]

Source: PR Newswire