Saturday, April 12, 2008

BabyUniverse Launches Catalog, Updates Look

Online baby products retailer BabyUniverse delivered its inaugral catalog to expectant moms on April 1, 2008. At the same time, the company introduced a new logo and the overall updating of the brand on its website, and comsumer communications. In addition, the site was reorganized and several new sections were introduced. is a one-stop shop for busy parents.

"With a stress-free shopping experience and simple return policy, our goal is to minimize hassles and maximize those precious moments with your little one -- we know how fast they grow up," said Lauren McFerrin, Senior Buyer at BabyUniverse and proud mom of a preschool-age boy. "As moms rely on other moms for advice about what they really need for a new baby, we're proud to say every item featured in our catalog and online boutique has been specially chosen by our staff of young moms."

[Get your copy of the catalog.]

About Baby Universe
Established in 1997 to offer parents the freedom and convenience of shopping at home, their goal is to provide the widest selection available of quality products for families.

Source: The Parent Company